Belrad is a streetwear shop heavily influenced by the anti-design patterns of popular skate brands such as Monster Children and Quasi Skateboards. The website's bold visuals and unconventional layouts create a visually striking environment, yet beneath the surface the website remains a familiar shopping experience.
Navigating through Belrad is meant to immerse users in a world that rejects the mundane conventions found in traditional ecommerce, both in what it sells and how its digital layout is presented to the user.